The creative division of Parham Santana – The Brand Extension Agency was chosen by The International Licensing Industry Merchandiser's Association (LIMA) to help celebrate "30 Years of Licensing Excellence" with a new commemorative logo.

LIMA is the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

Founded in 1985, LIMA maintains offices in New York, London, Munich, Tokyo, Hong Kong, and Melbourne, with representatives in India, Italy, Korea, Spain, Turkey and the Middle East.  Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, and worldwide networking events.

LIMA is the exclusive sponsor of Licensing Expo, the industry’s largest trade event, in addition to shows in London, Hong Kong and Shanghai. In addition, LIMA offers significant education opportunities through our popular webinar series and an annual Certificate of Licensing Studies (CLS) program, as well as valuable networking opportunities around the globe.

"We are proud corporate LIMA members ourselves," says John Parham, President of Parham Santana, "so it was an honor to take our involvement deeper by collaborating on the logotype that will commemorate this significant anniversary."

For more information on LIMA sponsored trade shows, educational programming, networking, member benefits and more, please visit www.licensing.org.