November 20, 2013
What goes into refreshing a beloved global brand? The Path to Purchase Institute recently described the in-depth partnership between Parham Santana and Sesame Workshop that led to the Sesame Street global packaging refresh.
The article breaks down everything from the initial research sessions with moms to a new tagline and how the Muppets became the stars of every package. This refresh involved unifying and streamlining both packaging and merchandising design for hundreds of product types and partners. Read the full article to find out how it all came together.
