The Company Store, providing quality home décor and bedding for over 100 years, is proud to introduce a new collection: domino by The Company Store. The new collection of original designs was developed exclusively for domino magazine and was introduced to the public in September 2016. 

“We are very excited to have the opportunity to match our tradition of quality and value with the aesthetics and décor of the domino reader” said Justin Sonfield, General Merchandise Manager of The Company Store.

The partnership between The Company Store and domino, brokered by Parham Santana, The Brand Extension Agency, is better viewed as a collaboration—the two brands worked closely together to combine their styles and create a line that features soft, natural materials and creative designs to generate a simple, laid-back aesthetic.

Added Beth Fuchs Brenner, chief revenue officer at the domino Media Group: “Our collaboration with The Company Store has enabled us to bring beautiful, well-priced bedding and accessories to consumers seeking a more casual, comfortable bedroom look – a look that is “so domino.”  The magic of the collection is in the mix of textures and patterns as the pieces all work seamlessly together.”

The exclusive designs can be found at www.thecompanystore/domino.

ABOUT domino: www.domino.com

domino is the go-to resource for design lovers who want to bring their personal style home. They inspire customers to create a happy home by celebrating their individuality, providing them with need-to-know information, and empowering them to shop for what they love. domino magazine is published four times a year and fresh content is updated multiple times a day on domino.com.  

ABOUT THE COMPANY STORE: www.thecompanystore.com

The Company Store and Company Kids are renowned for providing 100 years of quality, comfort and care through the best US-crafted comforters, fashion bedding, home décor, and apparel for adults and children. Six-generation experts in comfort, The Company Store produces its signature LaCrosse down comforters in LaCrosse, WI, while sourcing the latest trends and styles from around the world. 

ABOUT PARHAM SANTANA: www.parhamsantana.com

Parham Santana,The Brand Extension Agency, helps national brands extend and restage in the retail world. Positioning and brand extension strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution, including Walmart, Kohl’s, and Bed Bath & Beyond. Parham Santana’s clients are among the world’s leading brands, including Food Network, Better Homes and Gardens, Discovery Channel, and American Girl.