October 20, 2015
domino has selected Parham Santana – The Brand Extension Agency as the exclusive licensing agent to represent it for service and product brand extensions.
Parham Santana will execute licensing strategies that extend domino into new product and service categories and build upon distribution at current and new retail partners.
An iconic name in home, domino offers its readers decorating and style direction across multiple touchpoints including its highly influential shelter publication, website and e-commerce store. The brand’s loyal followers include a community of consumers, designers, style influencers and media across all channels.
domino is known for its unique, youthful design sensibility; a celebration of styles, price points and colors that spark inspiration and happiness, and make decorating fun.
Parham Santana will help domino find licensing partners across a variety of categories including bedding and bath, tabletop, rugs and home décor.