October 25, 2013
Smart brands know that shelf space equals sales, but how do you successfully boost your presence on shelf? In a recent issue of Progressive Grocer's New Products Retail Trends Report, John Parham introduced the New Product Matrix.
The big idea: Every single new product launch fits squarely into one of four types. It’s knowledge already being leveraged successfully by such top brands as Tide, Gillette, Vitaminwater, Ben & Jerry’s, and more. Discover all four proven strategies in the full article on page 35.
