Parham Santana’s Brand Slam Division Announces New Licensing Agreement

New York, NY – October 15, 2014 – A generous serving of classic Hollywood magic is about to hit tables everywhere. Parham Santana, The Brand Extension Agency, recently secured a licensing deal for Turner Classic Movies (TCM) with Euro Ceramica, a tabletop company known for their high quality assortments across major retailers. The new TCM branded tabletop will make consumers feel like they’ve stepped inside a classic movie. 

The TCM tabletop collection will include everything from dishes and flatware to a full range of table linens and tabletop accessories. Each line will be inspired by a classic movie. Imagine cocktail glasses that capture the allure of your favorite silver screen romance or striking dinner plates and candleholders that evoke the mood of a black-and-white thriller.

Product development is currently in progress with the collection slated to roll out Holiday 2015. “We can’t wait to share the unique products we’re developing with TCM,” says Nicolas Marjieh, President of Euro Ceramica. “It’s amazing to create tabletop products based on source material as rich as classic movies. There’s endless design inspiration.”

“The TCM line of tableware leverages the allure of classic movies in an incredibly creative way,” says Dennis Adamovich, Senior Vice President of Digital, Affiliate, Lifestyle and Enterprise Commerce for TCM, TBS and TNT. “People can now enjoy the style of iconic films in their homes.” 

The products will be well suited for any occasion whether creative entertaining or everyday dining. “The tabletop category is the perfect place to extend the incredible style and history inherent in the TCM brand,” says Aaron Spiegeland, Vice President, Brand Strategy and Licensing, Parham Santana. “Euro Ceramica creates products with incredible detail and quality, and we are glad to be working closely with them on the TCM collection.”

ABOUT PARHAM SANTANA
Parham Santana (www.parhamsantana.com), The Brand Extension Agency helps national brands extend and restage in the retail world. Positioning and brand extension strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution – including Walmart, Kohl’s, and Bed Bath & Beyond. Parham Santana’s clients are among the world’s leading brands, including Food Network, Better Homes and Gardens, Discovery Channel, and American Girl.

ABOUT EURO CERAMICA 
Euro Ceramica Inc. is a unique company offering ceramic, porcelain, serveware and glassware products. The company develops European designs that fit into the American market and those products often end up on the shelves of major retailers. Well-known Euro Ceramica offerings include the Emma dinnerware at Pottery Barn and Thomas O’Brien dishes at Target. The company has offices in both the United States and Portugal. www.euroceramicainc.com

ABOUT TURNER CLASSIC MOVIES
Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests. Currently in its 20th year as a leading authority in classic film, TCM offers critically acclaimed original documentaries and specials; film series like The Essentials, hosted by Robert Osborne and Drew Barrymore, and Friday Night Spotlight; and annual programming events like 31 Days of Oscar® in February, Summer Under the Stars in August and TCM Essentials Jr. during the summer. TCM also connects with movie fans through such events as the annual TCM Classic Film Festival in Hollywood and the TCM Classic Cruise, as well as through the TCM Classic Film Tour in New York City. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app