January 7, 2013
Vote for the Best and Worst Brand Extensions of 2012
Zippo The Woman perfume? Starbucks’ Verismo coffee brewer? Dr Pepper Marinade for beef? Parham Santana has teamed up with Adweek to find the best and worst brand extensions of 2012.
Pick your favorites—and the fails—in the online poll!
Voting ends January 22. Look for the results in Adweek on February 4—print, online and iPad versions.
