The Kate Spade career girl now has children of her own, and she wants them looking fancy and fabulous.

For two fleeting weeks, GapKids offered the Kate Spade New York and Jack Spade collections for toddlers and kids. This limited-edition brand extension is an example of Leveraging a Customer Base (#6 on our list of 10 Ways to Extend Your Brand). GapKids is selling to fans of Kate and Jack Spade's unmistakeable style – colorful, chic, clever – who are moms, dads and aunties looking for children's apparel for their dapper little ones.

Gender roles are changing, and marketers aren’t far behind with a range of man brands. Over the past five years, there’s been study after study showing tell me more

Eataly, the glorious temple to Italian cuisine just a few short blocks from our Manhattan office, is revered for its myriad delights of both the bottled and edible variety.

 Less talked about, though, are the thousands of gourmet packages lining the shelves. An impromptu walkthrough on a recent Thursday reminded me of the great package design bounty therein.

We’re always looking for inspiration and trends—in both expected and unexpected places. As part of this ongoing quest, the whole office hopped the ferry to Randall’s Island this spring to soak up some visual culture at Frieze New York.

We spent the day taking in works by hundreds of artists with an eye toward trends that might filter into retail. (And we might have indulged in some insane pizza at Roberta’s to keep our energy up.) The number one thing that caught my eye: big reflective surfaces on a whole lot of art. tell me more