February 23, 2015
A generous serving of classic Hollywood magic is about to hit tables everywhere.
tell me moreFebruary 20, 2015
A compelling webinar outlining opportunities to strategically define brands for extension into new categories and grow brand value.
tell me moreFebruary 20, 2015
The creative division of Parham Santana – The Brand Extension Agency was chosen by The International Licensing Industry Merchandiser's Association (LIMA) to help celebrate "30 Years Years of Licensing Excellence" with a new commemorative logo.
tell me moreJanuary 21, 2015
Read HFN's full December 2014 article below:
The New Eclipse: Ellery's flagship window-treatment brand has been repositioned and relaunched. By David Gill
AS PART OF WHAT CEO HUGH ROVIT CALLED "ROUND two" of the company's multiyear initiative to grow as a home textiles supplier, Ellery HomeStyles unveiled the repositioning of Eclipse, its signature blackout window-treatment program.
The new Eclipse collection has good-better-best components. Eclipse Core represents the "good" segment, while Eclipse Signature is the "better" offering and Eclipse tell me more
October 30, 2014
Parham Santana uses consumer insights to win market share and drive category growth.
New York, NY -- October 28, 2014 – Ellery Homestyles, the home fashion products company, has repositioned and redesigned its signature line of EclipseTM curtains for improved category experience and increased market share. Eclipse, Ellery’s flagship brand in windows and the leader and inventor of blackout curtains, was responding to feedback from retail partners that shopping and restocking the Eclipse brand could be improved and made more intuitive.
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