In order to keep millennial customers in the store, finish the sale and bring them back for more, brands should follow three key principals. In our previous articles, we have addressed the importance of both convenience and respect in appealing to Generation Y consumers. Product value is an important trait that brands should provide if they are looking to convert Gen Y consumers into brand loyalists.

There are plenty of established players in the retail world, but the up-and-comers are always vying to knock them off the pedestal. In its latest issue of Stores, the magazine released a study listing the nation’s top 100 hottest retailers of 2012  by sales growth. Sprouts Farmers Market led the list with 71.9 percent sales growth. Below are the top five hottest retailers of 2012 and some insight into how each one earned its top spot. tell me more

Successful hip-hop artists know reaching the top of the industry is about more than just riding in Lamborghinis, rhyming lyrics over bass-heavy beats and showcasing bling for paparazzi cameras. Profitability and economic success in the rap industry means being the CEO of your personal brand. Selling Kanye West or Jay-Z nowadays means something completely different than selling The Notorious B.I.G. or 2Pac 20 years ago. Back then it was only about the music. Now, it is so much more—vodka, clothing lines, sports teams, headphones and other products. Today’s hip-hop elite build business empires that boost their star power and bank accounts. tell me more

In our last post, "What Millennials Really Want From Your Brand," we covered the importance of convenience — making the shopping experience and messaging clear, simple and easy — in appealing to the millennial demographic. Today, we move to the necessary respect brands must have if they choose to engage with millennials on their coveted social networks, especially Facebook. tell me more

The easiest way to describe members of Generation Y is with one word: particular. Those aged 16-29 like things a certain way: They know what they want, when they want it. And even more so, they know exactly what they don’t want.

Generation Y is open to interacting with businesses and brands, but only on their own terms. Brands must respect Generation Y’s fast-paced multitasking personality.