Meet the Shareables: Millennials Who Love Sharing as Much (or Maybe More) Than Owning

By Sofia Parham-Santana and Allyson Dalie

November 17, 2013

The millennials make up a staggering 25% of the world’s population, but within this massive group, there are smaller consumer niches that represent opportunities for both consumer product brands and retailers. Case in point: The Shareables.

These young people are part of a new global movement that believes it can be more practical to share unlimited products and services than own one item. It’s a phenomenon you can already see taking hold within the tech world.

Airbnb makes it easy to share your living space with strangers by listing it for rent tell me more

©2024 parham santana inc. all rights reserved. all trademarks shown are the exclusive property of their respective owners.