My belief is that in certain instances, it is not only okay to waive minimums but advisable.

Parham Santana’s licensing division, BrandSlam, is proud of our collaboration with PBS KIDS, helping them to find program partners for their new line of branded toys rolling out nationwide at Whole Foods Market this holiday season.

In addition to licensing representation, Parham Santana developed the PBS KIDS positioning for licensing, “A little wonder goes a long way,” which appears on packaging to support and celebrate PBS KIDS’ commitment to ‘open-ended play,’ an integral part of early childhood development. The new toy line provides children with the opportunity to explore and learn in a safe and fun way.

“We’d be extremely interested if you have a retailer lined up.”

I hear it half a dozen times a month. It's a fair request. A licensee, unsure of a brand’s potential, would be swayed to join a licensing program if the uncertainty of retail placement was eliminated. If I were in the prospect’s shoes, I might say the same.

Unfortunately, having a tell me more