Do you have a children’s brand that you plan to market in China? Forget about Tiger Moms and start thinking Bread Moms and Honey Moms. Read More…
children’s brands, China, Chinese consumers, Chinese moms, tiger moms
Why the Tiger Mom is on the Endangered List (And How to Sell to the New Chinese Moms)
Blog - May 14, 2012
The Art of Sequential Extensions: Clorox Cleans Up
Best Practices - April 30, 2012
Planning is key to any brand extension, but it’s especially crucial if you want to launch a series of successful new products. Case in point: Clorox. Read More… best brand extensions, brand extension examples, brand extension ideas, brand extension research, brand extension strategies, brand extension strategy, clorox, successful brand extensionsThe Dr. Strangebrand Files: A Fragrance That Smells Like Play-Doh (and Profits)
Blog - April 9, 2012
If you think hard enough, there’s a nostalgia brand you hold close to your heart. It’s something with the power to transport you back to a different time and place with a logo, color, scent or flavor. And, yes, even Dr. Strangebrand finds himself indulging in this sentimentality. Read More… beauty, brand licensing, demeter fragrance library, interesting brand extensions, Jelly Belly, Play-Doh, strange brand extensions, strange new products, Tootsie Roll, weird brand extensionsSecrets to Success: The Winning Brand Extension Strategy Behind the DVF for GAP Kids Collection
Blog - March 26, 2012
Diane von Furstenberg continues to expand her empire. Her newest venture with Gap Kids and Baby Gap just made a big splash with kid-friendly prints in bright yellows, greens and pinks. These bold, yet wearable clothing designs rapidly made their way across the blogosphere and popular social media sites like Pinterest. Read More… best brand extensions, brand extension strategies, clothing brands, diane von furstenberg, dvf, Gap, leverage customer base, retail branding, successful brand extensions |
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