Leading brand extension agency Parham Santana has signed duPont REGISTRY for representation. The agency will work with duPont REGISTRY to extend the premium brand across a variety of new products and services ranging from auto to real estate to high-end goods.

Recognized worldwide by tens of millions as the trusted resource for the world's best products and services, duPont REGISTRY has been the proven go-to source for luxury lifestyle needs for over 30 years. Whether through their publications or online, the brand stands alone in its ability to provide the best-of-the-best to the luxury marketplace.

“I’ve been a fan of duPont REGISTY for years. What an exciting opportunity,” said Aaron Spiegeland, Vice President Brand Strategy and Licensing at Parham Santana. “Premium equities. Excellent awareness. Loyal followers. This is a brand primed for licensing.”

“We couldn’t have found a better partner in this initiative than Parham Santana,” said Will Chapman, Business Development at duPont REGISTRY. “Their track record of successful brand extensions made them the obvious choice. We’re excited to watch the program grow.”

ABOUT DUPONT REGISTRY

duPont REGISTRY (www.dupontregistry.com), is a luxury marketplace advertising and media company geared toward the affluent consumer. Customized monthly magazines combined with duPontREGISTRY.com target the wealthy buyer and seller with a luxury marketplace for secure, anonymous and reputable transactions of high-end goods.

ABOUT PARHAM SANTANA

Parham Santana (www.parhamsantana.com), The Brand Extension Agency helps national brands extend and restage in the retail world. Positioning and brand extension strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution – including Walmart, Kohl’s, and Bed Bath & Beyond. Parham Santana’s clients are among the world’s leading brands, including Food Network, Better Homes and Gardens, Discovery Channel, and American Girl.