March 15, 2016
Parham Santana is excited to announce that Turner Classic Movies (TCM) has signed a multi-year licensing agreement with Andover Fabrics to develop a line of quilt making fabrics inspired by the classics of American cinema.
The inaugural product line will feature graphics inspired by the magic of An American in Paris (1951).
Great detail went into the planning and execution of the designs to capture the fun and allure of the film, classic Hollywood and the magic of Paris.
The fabric will launch nationwide at better fabric retailers in June of 2016. Future product lines will include imagery and designs that evoke the fun and glamour of other classic films and film genres.
ABOUT TURNER CLASSIC MOVIES
Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests. Currently in its 20th year as a leading authority in classic film, TCM offers critically acclaimed original documentaries and specials; film series like The Essentials, hosted by Robert Osborne and Drew Barrymore, and Friday Night Spotlight; and annual programming events like 31 Days of Oscar® in February, Summer Under the Stars in August and TCM Essentials Jr. during the summer. TCM also connects with movie fans through such events as the annual TCM Classic Film Festival in Hollywood and the TCM Classic Cruise, as well as through the TCM Classic Film Tour in New York City. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.
ABOUT ANDOVER FABRICS
Andover Fabrics Inc., one of the world’s leading quilt fabric manufacturers, has deep roots in the story of the American textile industry dating back to the roaring twenties. Their premier, quality fabrics are sold throughout the world with strong strategic partners in Europe, Australia, Canada, and Japan. The company continues to grow with key licenses, designers, and unique finished products from Quilted Koala Ltd. Its commitment to preserving historical designs is customer driven. Andover Fabrics consumers avidly seek out period-style fabrics for their crafting and quilting.
ABOUT PARHAM SANTANA
Parham Santana, The Brand Extension Agency helps national brands extend and restage in the retail world. Brand extension and licensing strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution – including Walmart, Kohl’s, and Bed Bath & Beyond. Parham Santana’s clients are among the world’s leading brands, including Food Network, Better Homes and Gardens, Discovery Channel, and American Girl.
